Michael Jordan hasn't played a game in more than 18 years, but Nike is still raking in billions from his brand
![Air Jordan or Yeezy, what are 2020's bestselling sneakers? StockX CEO Scott Cutler on how Covid-19 and Netflix's Michael Jordan documentary The Last Dance impacted sales | South China Morning Post Air Jordan or Yeezy, what are 2020's bestselling sneakers? StockX CEO Scott Cutler on how Covid-19 and Netflix's Michael Jordan documentary The Last Dance impacted sales | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/12/19/512ae33c-3e9d-11eb-be63-b2d34bb06b66_image_hires_234130.jpg)
Air Jordan or Yeezy, what are 2020's bestselling sneakers? StockX CEO Scott Cutler on how Covid-19 and Netflix's Michael Jordan documentary The Last Dance impacted sales | South China Morning Post
![In 1984 Nike Hoped To Make $3 Million In Jordan Sales During 4 Years, In 2022 They Make $3 Million Selling Jordans Every 5 Hours - Fadeaway World In 1984 Nike Hoped To Make $3 Million In Jordan Sales During 4 Years, In 2022 They Make $3 Million Selling Jordans Every 5 Hours - Fadeaway World](https://fadeawayworld.net/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTkxNjU1OTEzNzEzNTc1NTg3/mj-nike-3-million.jpg)
In 1984 Nike Hoped To Make $3 Million In Jordan Sales During 4 Years, In 2022 They Make $3 Million Selling Jordans Every 5 Hours - Fadeaway World
![How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times](https://images.seattletimes.com/wp-content/uploads/2019/02/a75a7f14-3162-11e9-96e0-f8b396142824.jpg?d=1560x878)
How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
![Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram](https://www.researchgate.net/publication/332330011/figure/fig4/AS:746166945853445@1554911471985/Share-of-total-revenue-per-brand-Source-StockX-When-looking-at-the-total-revenue-of.png)